Group Communications Specialist (Digital Content)

You have a flair for storytelling and interesting content in texts, graphics, pictures and videos. Turn the Vetropack's messages, from the Communications team and corporate stakeholders, into a high-quality and visually appealing digital experience in internal and external media. Curate our digital content, manage our digital communities, analyse our appearance and stay up to date with new trends to further develop our digital communication.  

Key responsibilities:

Content Creation & Management

• Develop, curate, and manage high-quality content (texts, graphics, pictures, videos) for internal and external digital channels
• Create compelling videos, handle post-production editing, and adapt content to platform-specific requirements
• Establish and manage recurring content formats, such as Employee Spotlights.
• Develop clear, concise, and engaging ad copy for digital campaigns (Google Ads, LinkedIn Ads, internal campaigns) to drive conversions

Storytelling & Digital Campaigns

• Transform corporate content into engaging digital experiences
• Collaborate with corporate stakeholders, discipline heads, and storytelling teams to bring fresh digital ideas to life
• Lead and support the ideation and execution of digital campaigns and microsites
• Provide digital content expertise to internal teams and stakeholders

Community Management

• Manage Vetropack’s community engagement on social media and internal digital platforms
• Develop and implement a Social Media Ambassador Programme to enhance brand representation
• Foster community engagement by responding to comments, messages, and fostering discussions

Digital Content Analytics

• Monitor social media trends, performance metrics, and manage paid campaigns to optimise engagement and ROI
• Define and track Key Performance Indicators (KPIs) to measure digital content effectiveness
• Provide reports and insights to corporate stakeholders, continuously improving digital strategy

Brand & Presentation Management

• Create and maintain PowerPoint presentations using Brandic, ensuring alignment with brand identity
• Ensure consistency in visual branding across all presentations and digital assets
• Optimise presentation content for clarity and impact using data-driven insights

Requirements:

• Bachelor’s degree in Communications, Marketing, Digital Media, or related field
• 5+ years of practical experience in communications
• 5+ years of experience in a similar role, managing digital content strategies and overseeing multi-channel communication efforts
• Excellent English verbal and written communication skills (minimum B2, C1 preferred)
• Proficiency in content management systems, video editing tools, and social media platforms
  • CMS (Typo 3)
  • M365 – focus on SharePoint, Viva Engage, PowerPoint
  • Social media (Preferred: LinkedIn, YouTube)
  • SEO, SEA
• Experience with analytics tools such as Google Analytics, along with familiarity with Adobe Creative Suite, newsletter platforms like Campaign Manager, and SAP, is a valuable asset

Who You Are:

• You enjoy working collaboratively with colleagues, fostering a positive team environment, and supporting shared goals
• You have strong verbal and written communication skills, ensuring clear messaging across digital platforms and within the team
• You are determined and resilient, able to overcome challenges and continuously strive for high-quality results 
• You bring passion and energy to your work, proactively seeking innovative ways to improve digital content and engagement
• A creative storyteller with a passion for digital content
• Skilled in writing, video editing, and multimedia content creation
• Experienced in managing social media and digital campaigns
• Analytical, with the ability to translate data into actionable insights
• Strong collaborator, able to work across teams and engage stakeholders

Why join our team: 
At Vetropack, we believe in the power of storytelling and digital engagement to connect with our audiences. If you are a creative digital expert eager to drive impactful content strategies, we invite you to be part of our dynamic team.
We offer a competitive compensation and benefits package, aligned with your experience and qualifications. Specific details regarding salary, benefits, and other employment terms will be shared with shortlisted candidates during the interview process.

How to Apply: 
If you are interested in this exciting opportunity and meet the requirements, please submit your updated resume and a cover letter explaining your interest and suitability for the role though Vetropack Career Site. Job posting is open until 14th April 2025.

Selection Process: 
The selection process will include a review of applications, interviews, and possibly assessments or presentations, as determined by the hiring team. We will contact only the shortlisted candidates for further evaluation.

Looking forward to reviewing your application and potentially welcoming you to our Vetropack family.